Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
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Brand transparency is no longer an option, but a marketing requirement. Seven marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust
‘The more we talk about it, the clearer it is that other people face the same challenge’
Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples
The traditional marketing funnel is no longer the best tool for understanding B2B customers, and professionals now need more efficient models to activate content marketing campaigns
‘We need to arm marketers with the tools to enable them to make the right decisions. It’s easy to be blinded by the many measurements of short-term growth and key performance indicators that surround us’
Engagement initiatives too often try to encapsulate ever-changing trends that promise the earth, as companies boast about progressive ways of working for public relations purposes or “about us” pages. But what happens when the idea doesn’t quite live up to reality? Here are some revealing case studies
Six months’ parental, even pawternity, leave and regular unpaid time off may sound like drastic ways of retaining employees, but businesses that have taken the risk are reaping the rewards
I’m a 33 year old, white, male, Managing Director in the media industry. And I have been looking at diversity and inclusion in the workplace from the wrong angle
Caring for workplace wellness is more important than some leaders think, and so is the indirect impact it can have on the bottom line
Businesses are tapping into the expertise of their supplier network to bring new products to market faster and streamline their processes
There has been some progress in addressing gender imbalance in the workplace, such as public diversity reports. But data only goes so far and must lead to corporate action if companies want to end tokenism for good
One of the biggest problems with favouritism in the workplace is that managers are often unaware it exists. So how do business leaders tread the fine line between meritocracy and prioritising their favoured employees?
Trade-off between what workers want and what’s good for the business is becoming a trickier balancing act for leaders
Employee recognition is the secret ingredient to successful engagement, but it is difficult to master
The possibility of promotion is a huge incentive for employees, but how do you become a company with an internal conveyor belt of talent?
A common misunderstanding of the importance of recruitment and onboarding in cultivating engagement and nurturing employees is setting businesses up for failure
“We need to make bigger heroes of these type of employers which do treat staff fairly, with dignity and where everyone shares the rewards for hard work”
With Brexit headlines continuing to dominate the daily news, what have been the biggest lessons for procurement leaders on how to approach geopolitical risk?
‘If done well, procurement will evolve from a position of controller to one of value architect’