Great advertising requires more than just data

Tom Goodwin "great ads need more than data"

In the past few years, I have spent thousands on shoes, soft drinks, cars, TVs, flights and coffee. I’ve bought presents for people too. I’m sure that advertising has played a significant role in what I’ve bought

Is it time for the digital advertising industry to grow up?

Advertising billboards in new york city

Marketing chiefs suffering from channel fatigue are draining the digital swamp and demanding greater quality of advertising outlets

Brands are taking back control of digital advertising

digital advertising boards in new york city

Big brands are ripping up their advertising strategies as they wake up to widespread wrongdoing in the digital marketing industry

Is shock dental care advertising a good thing?

Dental advertising

Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?

Brands name-calling and making cheeky claims

Virgin blimp displays the sign “BA can’t get it up!!” after the then British Airwayssponsored London Eye had a technical problem erecting the wheel

Taking on a rival business with aggressive comparative advertising is not for the faint hearted but certainly grabs attention

Programmatic advertising brings opportunity to brands

Automated trading of online ads promises to transform the way brands communicate with their audiences

How can brands cut through the noise to make their ads count?

Consumers have become accustomed to the amount of advertising in their everyday lives, but most wouldn’t realise they are subject to more than 362 adverts and brand exposures every single day

Programmatic: Does the future CMO need a future media agency?

Large advertising agencies with their legacy systems and processes are scrambling to deliver effective programmatic advertising for their clients, but do those clients need an agency that was built specifically for this rapidly evolving buying system? asks Andy Cocker, chief operating officer of Infectious Media