Five new creative jobs for AI

Artificial intelligence is shaking up the world of work, automating out routine tasks and freeing workers to concentrate on the more creative elements of their job. But it can often be surprisingly good at mimicking human creativity, and with varying levels of human involvement is now making inroads into new areas of work

Should brands bring advertising in-house?

The last few years have seen swathes of companies in-house their advertising functions, but what is the impact on creativity when your employees are working on the same brand, year in year out?

Why things are looking good for advertising

‘Our industry – the keepers of brands and imagery, the content makers and human connectors – has an incredible opportunity to lead the way forward’

Five mistakes marketers should avoid in 2019

The modern internet has provided the worlds of advertising and marketing with abundance, in terms of tools, techniques, data and possibilities. But while everything that's new has been embraced, time-tested strategies of the past are viewed as ineffective and boring. Marketing thought leader Tom Goodwin explores the need for balance, and what marketers should avoid this year and beyond

Calling time on sexist stereotypes in advertising

New rules banning sexist depictions of women cleaning and men struggling to change nappies will force advertising to be more creative, instead of relying on harmful, outdated stereotypes

How you can make the most of podcast advertising

joe rogan recording his podcast in studio

As more brands grow wise to the potential of podcast advertising to reach engaged and dedicated listeners, is there a risk of an eventual over-saturation that will turn once-loyal subscribers off?

Advertising effectiveness vs. efficiency: what is important?

Brands prioritising short-term wins over long-term brand-building could end up falling short of the competition

Brands struggle to make ‘woke’ marketing work

billboard with Colin Kaepernick on it

Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?