CX

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The ascent of AI agents will upend the traditional marketing mix

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Opinion The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work

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Opinion Ikea’s new pop-up is a masterclass in celebrating a cultural icon

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Opinion How Lidl is redefining loyalty, one pint at a time

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Opinion What retail boards are talking about in 2025

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Opinion Seven retail trends for 2025

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Mastering CX: how AI can improve customer service

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CX’s intelligent heart: how AI can drive best-in-class customer experiences

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Is Amazon at risk of losing its marketplace crown?

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Balancing heads and hearts: why digital customer conversations need the human touch

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5 reasons why parcel tracking is more important than you think

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