In a disjointed sector, marketers need to get to know their customers more personally and listen to feedback
Most brands selling beauty products online have several challenges to overcome to keep a solid customer base, but effective retention methods exist, as three marketing leaders in the field explain
Satisfying customers’ individual needs and securing their loyalty in this diverse and fickle online market is a challenge. It requires service-focused innovation, as three business founders and marketers in the field explain
Successful companies in the competitive homeware sector attract lucrative repeat business by building a strong brand and forming relationships with first-time buyers
The food and drink sector faces loyalty challenges amid the UK’s cost of living crisis. Marketers should focus on brand story, customer experience and the right distribution model to build a loyal customer base
Finding a niche and keeping the personal touch are vital levers in building customer loyalty, especially in a tough climate, reveal leaders at six thriving SMBs
Small and medium-sized businesses could harness the tech’s promise to establish themselves alongside market leaders
Jamal Miller, senior director of product marketing at Intuit Mailchimp, breaks down the benefits of automation, from personalisation to predictive segmentation
What are the dos and don’ts to ensure email marketing meets customer expectations?
How does hyper-segmentation make personalisation more effective? And how can marketing leaders use it to develop a loyal customer base?