Marketing

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Opinion Boohoo’s rebrand to Debenhams: smart strategy or just a name change?

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Opinion WH Smith needs more than a new name to rekindle its high street success

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Opinion Authentic automation: here’s how AI can accelerate human creativity

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Lessons in branding: marketers can learn a lot from YouTube’s 20-year success story

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Finance & Investment

Banking on trust: how leaders can transform customer engagement

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The retail revolution: why leaders must reimagine the customer journey

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Mastering the market: why leaders should embrace unified ecommerce strategy

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Opinion The ascent of AI agents will upend the traditional marketing mix

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Opinion The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work

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How AI can help marketing teams create content that drives sales

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Opinion Ikea’s new pop-up is a masterclass in celebrating a cultural icon

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Reclaiming retail: how leaders can transform retail media networks

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