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Marketing & Sales
Leadership
And… action: Pearl & Dean’s CEO on leading through transformation
Infographics
The third-party data conundrum
Leadership
Why your next CEO should be a communications chief
Opinion
Unhappy Hour: Stonegate Group’s ‘dynamic’ pricing strategy is out of touch
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Marketing & Sales
Why Cannes Lions doubled down on the growth agenda in 2023
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Engaged communities and clear ROI: how brands can hit the marketing sweet spot
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The sales promotion: trusty tool or double-edged sword?
Digital Transformation
‘A bit of a revolution’: behind the scenes of Bayer’s business transformation
Responsible Business
Is there a ‘war on woke’? What UK consumers really think of business backlashes
Marketing & Sales
Why personalisation in ecommerce matters
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Infographics
How do marketers measure ROI?
Leadership
Krispy Kreme’s UK boss on serving up sweet brand experiences
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Raconteur is now a B Corp!
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