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Marketing
Lessons in branding: marketers can learn a lot from YouTube’s 20-year success story
CX
The ascent of AI agents will upend the traditional marketing mix
Opinion
The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work
Opinion
Ikea’s new pop-up is a masterclass in celebrating a cultural icon
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Marketing
Mastering the market: why leaders should embrace unified ecommerce strategy
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Marketing
How AI can help marketing teams create content that drives sales
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Reclaiming retail: how leaders can transform retail media networks
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Pinterest Predicts: the antidote to trend fatigue
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Leadership
CEO on the spot: 8 questions with Persil’s Tati Lindenberg
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Tech, talent and ambitious goals: marketing leaders share their priorities for 2025
Opinion
What Labour, Spotify and Coca-Cola’s AI-slop flops can teach us in 2025
Marketing
Beyond seasonal marketing: peak season strategies for lasting impact
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