Marketing

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How in-house marketing creatives can work best with agency partners

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Does marketing’s ‘golden ratio’ work in all situations?

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How to convince the C-suite of the need for marketing investment

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CEO on the spot: nine questions with Liquid Death’s Mike Cessario

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Streamlining ecommerce: the case for leaders embracing unified social platforms

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From pioneering robots to the power of empathy: insights from Mailchimp’s London event attendees

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A deep dive into industry shopping mindsets and preferences

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Economy & Consumer Trends

Why brand authenticity is integral to the modern consumer

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Beyond technology: five ways to optimise marketing teams

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Opinion Think you’re really putting your customer first? Think again

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Gen Z optimisation spotlight: engaging younger consumers

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Trust, data and GenAI: the building blocks of personalisation

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