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Design & Innovation
Design & Innovation
The woman behind ‘Big on quality, Lidl on price’ on how to write a great slogan
Marketing & Sales
Learning from Twitter’s X-periment: 5 rebranding successes and failures
Opinion
The Twitter rebrand is a disaster – here’s why
Opinion
More companies need Ikea’s ‘licence to go bananas’
Latest articles
Design & Innovation
The tale of shrimp-inspired nuclear fusion
Opinion
Bad Apple: why is the tech giant trying to trademark a fruit?
Marketing & Sales
The man behind Innocent’s 20-year Big Knit campaign on marketing with impact
Design & Innovation
Never mind ChatGPT: inside marketing’s quiet revolution
Design & Innovation
Are businesses ready for the 15-minute city?
Design & Innovation
Air taxi, please! Can urban air mobility get off the ground?
Responsible Business
Inside Innocent’s carbon-neutral smoothie factory
Design & Innovation
The man behind Toblerone’s ‘bear in the mountain’ logo, on what makes an iconic image
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