Design & Innovation

automated-warehouses

Digital Transformation

Where are all the automated warehouses?

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What’s holding back the UK’s clean-energy charge?

rid-ideas-killers

Design & Innovation

Firms must get rid of ‘ideas killers’ to benefit from killer ideas

chatbot-makes-multimillion-dollar-deals

Meet the chatbot making multimillion-dollar deals

Latest articles

lidl-slogan-copywriter

Design & Innovation

The woman behind ‘Big on quality, Lidl on price’ on how to write a great slogan

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Marketing & Sales

Learning from Twitter’s X-periment: 5 rebranding successes and failures

Opinion The Twitter rebrand is a disaster – here’s why

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Opinion More companies need Ikea’s ‘licence to go bananas’

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Design & Innovation

The tale of shrimp-inspired nuclear fusion

apple-trademark-apples

Opinion Bad Apple: why is the tech giant trying to trademark a fruit?

the-man-behind-innocents-20-year-big-knit-campaign-on-creating-impactful-marketing

Marketing & Sales

The man behind Innocent’s 20-year Big Knit campaign on marketing with impact

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Design & Innovation

Never mind ChatGPT: inside marketing’s quiet revolution

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