Business

CMOs must not lose sight of the power of brand

After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?

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“There is a constant need to remind people of the importance of having a strong brand.”

Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDOView Article

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Business of F1

Formula 1 is an iconic sport. From the fastest road course racing cars in the world to show stopping venues in every corner of the globe, F1 is a sport of drama, adrenaline and money. With the cars alone costing millions and the events costing even more, you can expect every race to be a spectacle to behold. Raconteur’s Business of F1 report will be running for 8 weeks covering everything from the one of a kind hospitality at the Marina Bay Street Circuit in Singapore to the top 10 brands in F1. Whether you’re interested in eSports, hospitality, digitalisation, Ferrari or broadcasting, this report is a collection of all the hot topics in F1

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Published in print in The Times or The Sunday Times, Raconteur’s Special Reports reach and influence some of the most powerful decision-making audiences in the UK and worldwide

Why the C-suite reads thought leadership

Raconteur surveyed over 500 European decision-makers across 8 key B2B industries to understand what they look for from brands. Download the C-suite study. Learn more

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C-Suite Study

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