A slice of the pie: how CFOs can set up employee-share schemes that work
For businesses wanting to attract talent and boost productivity, introducing an employee-share scheme could be the answer. But offering a stake in the company is not without risks and challenges.
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CEO
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Who leads the UK’s biggest public companies? Raconteur has analysed the key information on each of the FTSE 100’s CEOs to explore their profiles, pay and paths to the top
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Mid-year marketing trends: five experts weigh in
Five experts discuss the trends that will shape the way marketing teams work in the second half of the year
Can employees be fired for using mouse jigglers?
Companies are clamping down on staff who are using technology to fake productivity. But should such behaviour be grounds for dismissal or does it indicate deeper issues within an organisation’s culture?
‘Do your homework’: PensionBee’s CFO on making a buzz in the US
Christoph Martin explains how the retirement app prepared for its upcoming US debut, and why the finance function has a central role to play in overseas expansion
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Mastering the art and science of content
Branded content comes in many forms, from video adverts to thought leadership appearing in newspapers and magazines. When developed and marketed successfully, such content can raise brand awareness, influence purchasing decisions and help firms to achieve strategic business goals. But what makes branded content “good”? And how can brands ensure the effectiveness of their content marketing strategy? There is a growing […]
