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Marketing & Sales
Economy & Consumer Trends
Back in black: how Guinness rose from pub bore to flavour of the year
Marketing & Sales
Lucky Saint and the alcohol-free beer boom
Opinion
Toblerone losing its Matterhorn logo leaves marketers with an uphill task
Growth Strategies
Charting the week: women on boards, Lufthansa and Salesforce
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4 things to consider when deciding your company’s PR strategy
Marketing & Sales
Cash converters: how marketers turn investor fundraising into growth
Infographics
Influencer marketing: global growth trends
Marketing & Sales
Why brands should bet big on the future of women’s sport
Marketing & Sales
How Bose’s marketing chief is cutting through the noise
Marketing & Sales
Ditch the discounts! Avoid a price war with loyalty and brand values
Opinion
Are hollow corporate gestures really what the Queen would have wanted?
CX
B2B ecommerce is finally catching up
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