The science of loyalty: your customers buy – but why?

Understanding the why behind how different customers shop is vital for marketers to ensure their loyalty strategies are aligned with customer preferences and attitudes

Learn about the behavioural science, social psychology and neuroscience underpinning loyalty in The Science of Loyalty

All statistics from a Canvas8 conducted panel-sample online survey on behalf of Intuit Mailchimp February 17–27, 2024 consisting of 4,000 respondents (1000 from each of the US, UK, Australia, Canada ages 18 to 65). The margin of error is +/- 5.5 percent, as reported at a 95 percent confidence level.