‘Being smart is about working in a smarter way with different partners and empowering citizens’
The traditional marketing funnel is no longer the best tool for understanding B2B customers, and professionals now need more efficient models to activate content marketing campaigns
‘If done well, procurement will evolve from a position of controller to one of value architect’
‘The UK is well placed to be among the first wave of countries to adopt and demonstrate the potential of 5G’
‘Not all work aimed at solving the wicked problems afflicting our environment and society can be addressed by businesses seeking profit'
‘It requires the whole supply chain to work together and focus on delivering solutions for the right reasons’
‘With established, profitable annual events, it’s a very brave organiser that decides to change everything’
‘It is vital for the C-suite to educate themselves, offer realistic adoption goals and provide sufficient training'