Tag Archives: Opinion
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How fashion found new purpose in sustainability
‘Businesses have greater opportunities to engage in meaningful conversations that will lead to conscious consumerism’
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How Stockholm is leading the way for smart cities
‘Being smart is about working in a smarter way with different partners and empowering citizens’
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It’s time to reimagine the marketing funnel
The traditional marketing funnel is no longer the best tool for understanding B2B customers, and professionals now need more efficient models to activate content marketing campaigns
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What CPOs can do to drive change and add value
‘If done well, procurement will evolve from a position of controller to one of value architect’
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UK poised to lead the 5G charge
‘The UK is well placed to be among the first wave of countries to adopt and demonstrate the potential of 5G’
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Five ways business can make a real difference
‘Not all work aimed at solving the wicked problems afflicting our environment and society can be addressed by businesses seeking profit’
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Is it time to stop making plastic the villain?
‘It requires the whole supply chain to work together and focus on delivering solutions for the right reasons’
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Challenges facing the events’ industry in 2019
‘With established, profitable annual events, it’s a very brave organiser that decides to change everything’