Tag Archives: Opinion
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What is brand salience and how can it help you thrive?
‘Marketers need to learn the lessons of the previous…
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What the future CMO role will be
‘They’re the storyteller who weaves the future from today’s…
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Why brands should stop waiting and start doing?
‘What we have right now is a one-off window…
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Could the impact of COVID be a fairer workplace?
‘Coronavirus has exacerbated societal gaps and unpicked improvements in equality in the workplace’
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Inclusivity in IT and digital tech
‘Despite the ubiquity of IT and digital tech, the industry is not representative of society as a whole’
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How do digital leaders deal with this new normal?
‘Looking back at past results to predict future outcomes is no longer going to work’
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Why sustainability is key to business success
‘Companies now understand they must engage with those whose lives they impact’
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Is inclusion transforming the advertising sector?
Ali Hanan, the chief executive and founder of Creative Equals, an organisation working to improve equality in the creative industries, challenges the status quo in advertising and highlights her top five campaigns that have championed inclusion over recent years