Unless your business has digital culture at its core, sales technologies will never be used to their full potential
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
The scramble is now on to cater for the consumer's ever-changing demands. But an entire company culture obsessed with their customer has to start at the top
‘If done well, procurement will evolve from a position of controller to one of value architect’
Chief procurement officers are more than just cost-cutters, and can add substantial value if given the right talent and resources
‘It is vital for the C-suite to educate themselves, offer realistic adoption goals and provide sufficient training'
A new breed of corporate executive, some chief customer success officers are taking a seat at the top table while others fight to be heard