There’s a change in the air and everyone in marketing is talking about being brave
Media agencies are upping their game to offer brands a strategic package of creative copy, data and technology
We want to know what you dislike most about content. Is it boring, too salesy or poorly designed? Have your say in the survey below
Industry revenues tipped to reach $1 billion by 2020 - but needs to broaden appeal to women
In the UK alone, Black Friday 2016 generated £1.23 billion in sales, find out how to make the most of the holiday season with 11 top email marketing tips
Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?
Physicist Niels Bohr said, “It’s hard to make predictions, especially about the future.” Retail is dogged with false dawns and dodgy concepts. Here are three of the most notorious turkeys, plus three promising ideas which are proving that sometimes it’s the sceptics who are wrong
There’s a fine line between skilful targeting of personalised ads and getting too close for comfort