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Industry revenues tipped to reach $1 billion by 2020 - but needs to broaden appeal to women
In the UK alone, Black Friday 2016 generated £1.23 billion in sales, find out how to make the most of the holiday season with 11 top email marketing tips
Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?
Physicist Niels Bohr said, “It’s hard to make predictions, especially about the future.” Retail is dogged with false dawns and dodgy concepts. Here are three of the most notorious turkeys, plus three promising ideas which are proving that sometimes it’s the sceptics who are wrong
There’s a fine line between skilful targeting of personalised ads and getting too close for comfort
The 'dark' side of social sharing explained
In a world often driven by social media, brands are increasingly projecting an ethical stance