The Just Eat brand might be just as well known for its celebrity collaborations – from Snoop Dogg rapping about eating sushi in his crib to Katy Perry singing for “curry in a hurry” – as it is for its meal-delivery services.
In fact, its commercials and jingle are so distinctive that 70% of UK consumers associate the phrase “did somebody say” with Just Eat.
“Our sonic logo has become a very distinctive asset,” says Susan O’Brien, the firm’s vice-president of global brand. “It’s something we can use on social media, TV or the radio. People recognise it immediately.”