The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

Quality over quantity: stop wasting your time on bad leads

Lead generation is essential for any sales organisation, but how can you do it successfully when leadership doesn't understand what a "lead" really is?

CMOs must not lose sight of the power of brand

people walking past car showroom, car brand visible

After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?

Influencers: consumer champions or chancers?

influencers at fashion show, runway

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates

CMOs must be experts in marketing and growth alike

Bob Liodice opinion growth

For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution

Bravery at the heart of new marketing leaders’ mission

Gemma Greaves, The Marketing Society

There’s a change in the air and everyone in marketing is talking about being brave

Agencies must match their creativity with data

digital agencies woman on street passing billboard

Media agencies are upping their game to offer brands a strategic package of creative copy, data and technology