Programmatic: Does the future CMO need a future media agency?

Large advertising agencies with their legacy systems and processes are scrambling to deliver effective programmatic advertising for their clients, but do those clients need an agency that was built specifically for this rapidly evolving buying system? asks Andy Cocker, chief operating officer of Infectious Media

Location, location, location…

How a 1990s gaming phenomenon is pushing location intelligence to the top of a marketer’s agenda

Multiple devices, multiple opportunities

Marketers know that reaching consumers across the increasing number of devices they use is key to engaging with them and driving transactions, but it’s also been difficult to do. Now one company appears to have cracked the problem

The $1billion digital retail media opportunity

Digital is opening up significant revenue potential in the form of advertising and branded content – an opportunity estimated to be worth $1 billion in the UK alone, says Jill Orr, executive vice president of international at Triad Retail Media

Balancing push and pull marketing

Push and Pull marketing

Effective marketing is combining awareness of products or services with engaging potential customers through value-added content to become brand advocates

Personal style controls empire and gets respect

Could anybody doubt the personal engagement of Sir Martin Sorrell with WPP, the international advertising and marketing services group he helped to found and has turned into the largest in the world?

F1’s high-octane profits

F1s profits

Formula 1 team boss Sir Frank Williams once said: “For six-and-a-half days a week, F1 is a business, then on Sunday afternoons it becomes a sport.” It’s no exaggeration

The rise of YouTube and video marketing

Video marketing

Video marketing, pioneered online by YouTube and coupled with the spread of smartphones, has put brands and their products in the palm of the consumer’s hand