Large advertising agencies with their legacy systems and processes are scrambling to deliver effective programmatic advertising for their clients, but do those clients need an agency that was built specifically for this rapidly evolving buying system? asks Andy Cocker, chief operating officer of Infectious Media
How a 1990s gaming phenomenon is pushing location intelligence to the top of a marketer’s agenda
Marketers know that reaching consumers across the increasing number of devices they use is key to engaging with them and driving transactions, but it’s also been difficult to do. Now one company appears to have cracked the problem
Digital is opening up significant revenue potential in the form of advertising and branded content – an opportunity estimated to be worth $1 billion in the UK alone, says Jill Orr, executive vice president of international at Triad Retail Media
Effective marketing is combining awareness of products or services with engaging potential customers through value-added content to become brand advocates
Could anybody doubt the personal engagement of Sir Martin Sorrell with WPP, the international advertising and marketing services group he helped to found and has turned into the largest in the world?
Formula 1 team boss Sir Frank Williams once said: “For six-and-a-half days a week, F1 is a business, then on Sunday afternoons it becomes a sport.” It’s no exaggeration
Video marketing, pioneered online by YouTube and coupled with the spread of smartphones, has put brands and their products in the palm of the consumer’s hand