Advertising agencies are under pressure to evolve to keep up with the exponential rise of adtech and marketing technologies
In the past few years, I have spent thousands on shoes, soft drinks, cars, TVs, flights and coffee. I’ve bought presents for people too. I’m sure that advertising has played a significant role in what I’ve bought
Marketing chiefs suffering from channel fatigue are draining the digital swamp and demanding greater quality of advertising outlets
Big brands are ripping up their advertising strategies as they wake up to widespread wrongdoing in the digital marketing industry
Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?
Taking on a rival business with aggressive comparative advertising is not for the faint hearted but certainly grabs attention
Automated trading of online ads promises to transform the way brands communicate with their audiences
Consumers have become accustomed to the amount of advertising in their everyday lives, but most wouldn’t realise they are subject to more than 362 adverts and brand exposures every single day