People care about where and how they spend their money. It is no longer simply a question of cost versus value. Now companies’ credentials when it comes to mitigating climate change or promoting social causes have become major considerations for consumers, particularly those from generations Y and Z.
This is being mirrored across the job market. Employers’ net-zero goals and commitments to diversity and inclusion are often high on prospective candidates’ wish lists. The latest Bupa Wellbeing Index found that nearly half (48%) of UK adults would accept a job on lower pay if it meant working for a more ethical or environmentally friendly organisation.
It stands to reason, then, that communicating a company’s environmental, social and governance (ESG) achievements and initiatives, both internally and externally, has become increasingly important. But companies need to do this in an authentic and transparent way if they’re to avoid accusations of social posturing or greenwashing.