Customer Experience
Does the forward-thinking business need to improve customer experience? Always. Here find all you need to help craft your customer experience strategy.
How brand strategy can build a stronger customer experience
Zurich is on a mission to transform its customer exprience, redefine its brand purpose and change the perception...
Digital experience and brand engagement
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Seven key steps to improving the digital customer experience
Country manager of UK and Ireland and the Netherlands, Matthew Parker, shares his thoughts on the key lessons...
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Reimagining digital customer experience and brand engagement
As companies strive toward a frictionless digital experience, they must find ways to improve customer loyalty and trust....
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‘We have some catching up to do’: how businesses are improving access for those with non-visible disabilities
Many businesses have been slower to recognise the barriers those with hidden impairments may face, both when visiting...
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How to make social media part of your CX strategy
Social media is a core touchpoint for customers, but many companies aren’t taking advantage. How should that change? Whether...
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From the cautious spender to the impulsive shopper: how to serve the customers of the future
Four new customer types have emerged in the post-lockdown world. Is your business ready for them? Covid-19 has changed...
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Why Covid is no longer an excuse for poor customer service
Businesses can no longer blame the pandemic for suboptimal service, but those that boosted their digital offering are...
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Trending: social media and your CX strategy
Social media is a core touchpoint for customers, but many companies aren’t taking advantage. How should that change? Whether...
Customer Experience Infographics
More Customer Experience Articles
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Buy now, pray later? How deferred payments could harm the customer experience
Alternative payment methods like buy-now-pay later offer a compelling proposition for retailers. But are commercial gains today masking...
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The rise of ‘do it yourself’ customer support
The temptation with customer service is to assume everyone wants to speak to a representative but sometimes giving...
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Knowing how and when to let customers go
Customer retention is a cornerstone of any good business, but you can’t keep them all. When is it...
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Are AI’s recommendations curbing customer choice?
Recommendation engines are becoming ubiquitous in ecommerce, but the users of this increasingly powerful tool need to ensure...