F1’s high-octane profits

F1s profits

Formula 1 team boss Sir Frank Williams once said: “For six-and-a-half days a week, F1 is a business, then on Sunday afternoons it becomes a sport.” It’s no exaggeration

The rise of YouTube and video marketing

Video marketing

Video marketing, pioneered online by YouTube and coupled with the spread of smartphones, has put brands and their products in the palm of the consumer’s hand

Smartphone ad technology boom

Programmatic advertising using precise targeting is opening up mobile markets like never before, says Byyd

With beauty in mind

Radical changes have taken place in the decade since Dove first launched its “real women” campaign, but in many ways it is business as usual in the beauty industry, as Catherine Turner reports

A guide to cosmetic clinics online

Guide to searching for Cosmetic Procedures online

Knowledge is power when choosing a cosmetic practitioner. Lorna Jackson offers a guide to navigating the internet and making the right choices online

French fragrance is king

According to Coco Chanel: “A woman without perfume is a woman without a future.” Farah Nayeri reports on style and beauty – the French way

Keeping social media ethical

New research from The Chartered Institute of Marketing (CIM), carried out by YouGov and Bloomberg, explores the path to positive engagement between consumers and brands on social media, and the priorities for businesses. Thomas Brown, director of strategy and insights at CIM, explains

Advertising in a digital era

Greg Satell worked in media and advertising across Eastern Europe before returning to the United States as a consultant with a focus on digital, and writing regularly for Forbes and Harvard Business Review. He tells Edwin Smith what digital means for advertising