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Future Customer

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How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.

Retail
Five landmark shopping moments reimagined
Responsible Business
The era of beauty with a cause
CX
How to revive the hospitality sector
Marketing
The undeniable power of TikTok

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Digital Transformation
Should you bother with real-time data?
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Building better shoppers?
Marketing
How to shop post-pandemic
Responsible Business
Will shopping secondhand change the fashion industry?
Technology
What’s next for bricks and mortar?
Supply Chain
How D2C is weathering the COVID storm
Future Customer 2020
How to win the customer experience battle
Future Customer 2020
Building brands for an anxious world
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