You only need to look at the example of red lipstick to understand beauty has long been political. In the early-20th century, it was associated with prostitutes, until it was defiantly reclaimed by the Suffragettes, before becoming a patriotic symbol of hope during the Second World War. But politics in beauty now extends beyond the coded messages in cosmetics: brands themselves are expected to have a voice and to use it loudly.
The era of beauty with a cause
Like so many other industries, beauty brands are dipping their toes into activism, but companies need to show honesty and accountability if they are truly passionate about change