Collaboration between CMOs and CFOs is crucial

No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business

Google Glass lessons: look past XR hype

The significant potential of reality technologies should not be lost in past hype and disappointment

How to apply data science to marketing and sales

In a time when data is everything, can sales and marketing afford to ignore data analytics?

The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

CMOs must not lose sight of the power of brand

people walking past car showroom, car brand visible

After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?

Influencers: consumer champions or chancers?

influencers at fashion show, runway

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates

CMOs must be experts in marketing and growth alike

Bob Liodice opinion growth

For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution