No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business
The significant potential of reality technologies should not be lost in past hype and disappointment
In a time when data is everything, can sales and marketing afford to ignore data analytics?
This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology
Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny
After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?
The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates
For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution