Data Analytics

Data is the new oil, so your strategy for data management, analytics, and protection is key. Here find case studies, insights and data scientist advice.

Why data is the key to unlocking payments innovation

Recent changes to how payments data is shared is speeding up transaction times, unlocking deeper insights for businesses...

Payments

Why publishers are shifting to first-party audience data

Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...

B2B Marketing
Digital advertising in a cookie-less world

With less than a year to go until the industry bids farewell to the third-party cookie internet and...

B2C Marketing
Learning from Test and Trace

Widely criticised, the NHS Test and Trace system can teach us valuable lessons about the challenges inherent in...

Data Analytics

The implications of the first digital census

Before you could find information with the click of a button, censuses were an invaluable tool for governments...

Data Analytics
How public sector procurement can get better

In a year when public sector procurement has been subject to intense scrutiny, open data could be the...

Data Analytics
Could the pandemic have been predicted?

Governing in advance may seem like something from science fiction, but by using artificial intelligence and predictive analytics,...

Artificial Intelligence
Triggering index-based insurance

Imagine a world where insurance payouts are automated based on data, making form-filling and hours on the phone...

Automation