Data Analytics

Data is the new oil, so your strategy for data management, analytics, and protection is key. Here find case studies, insights and data scientist advice.

Why publishers are shifting to first-party audience data

Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...

B2B Marketing
Digital advertising in a cookie-less world

With less than a year to go until the industry bids farewell to the third-party cookie internet and...

B2C Marketing
Learning from Test and Trace

Widely criticised, the NHS Test and Trace system can teach us valuable lessons about the challenges inherent in...

Data Analytics
The implications of the first digital census

Before you could find information with the click of a button, censuses were an invaluable tool for governments...

Data Analytics