Entertainment
All the latest analysis and expert insights on the entertainment industry. From sports and gaming to media and TV, here are the trends to know about.
What the rise of gaming means for brands
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...
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10 ways entertainment capitalised on COVID
The entertainment industry was among those hit hardest by the coronavirus pandemic, but by transforming products and services,...
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Should marketers bother with Instagram Reels?
Instagram has launched Reels to compete with TikTok, but what does this mean for marketers planning social content...
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Why smart CMOs are betting big on esports
Coronavirus-imposed cancellations of major sporting events have left fans hungry for alternative entertainment, paving the way for CMOs...
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Could COVID reinvigorate London Fashion Week?
The pandemic has tested brands’ creativity and innovation by giving the industry the perfect opportunity to change its...
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Kasparov: “tech must be celebrated, not feared”
Garry Kasparov, chess grandmaster, political activist and technology advocate, spoke to Raconteur about the current climate and why now is the time for businesses to double down on digital transformation
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How can brands capitalise on esports boom?
The esports market has exploded in recent years and could offer advertisers unrivalled opportunities to get closer to the action
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Do video games have a social responsibility?
Developers are under pressure to create more realistic experiences for gamers, but whether they should tackle social issues such as racism, sexism and mental health remains a contentious issue
Entertainment Infographics
More Entertainment Articles
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Is the streaming bubble set to burst?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
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How 5G is reinventing the fan experience
From live-streaming video, mixed-reality experiences and real-time access to information, 5G is set to revolutionise the fan experience in and outside the venue
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How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
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What Game of Thrones can teach us about AI
‘We alone own the direction of AI, as we are its creators; we must come together to guide its positive evolution’