1. Curzon brings the cinema home
Cinemas have struggled over the course of the pandemic. Yet while titans like Cineworld face permanent closure, smaller brands have fared better thanks to a leaner business model and an ability to understand their own audience niches. When Curzon was forced to close temporarily their 13 cinema sites, the brand funnelled money into improving the customer experience of their on-demand Curzon Home Cinema streaming platform. As an arthouse alternative to the likes of Netflix, several independent films skipped cinemas to debut on the platform. Consequently, Curzon saw its highest viewing figures on the platform by the third weekend of March, up 89 per cent on its previous record.