Waiting at the airport in a daze after yet another boozy industry junket, Julia Linehan experienced a moment of clarity amid the pain: she had no more hangovers left in her.
On returning home, the founder and CEO of PR agency The Digital Voice took a course combining psychotherapy and hypnotherapy, from which she “emerged saying ‘I choose to never drink again’”. She hasn’t touched a drop ever since.
Linehan isn’t alone. Her WhatsApp group, Sober Party Industry Lads and Ladies (Spill), has attracted 150 members. This serves as a supportive community for those trying to moderate their drinking while attending the traditionally alcohol-soaked events on the sector’s calendar.