How LinkedIn’s fertility benefits became a ‘USP for talent attraction’

LinkedIn is one of the first large companies to have offered fertility benefits to UK employees. Its senior director of compensation and benefits explains the advantages the policy has brought

This article is part of our Going Against the Grain series, which tells the stories of companies bold enough to break business norms and try out new ideas. To explore the rest of the series, head here.

The number of employers offering their staff family-building benefits, including assistance with fertility, adoption or fostering, is on the rise.

Fertility advice provider FertilityIQ estimates that 800 large organisations around the world offer such benefits – a 59% increase on 2019’s total.