Using social media to understand your customers

The Insight Economy illustration

Media is mostly planned around demographic profiles, but adding qualitative and quantitative research to test hypotheses uncovered on social platforms is an exciting development

Who’s the most magnificent marketer?

CMO campaign

Raconteur is searching for the top seven senior marketers in the UK...

What marketers can learn from Comic-Con

The joker at Comic-con

Seven hot tips from the world’s leading entertainment and comic convention could get your business events, trade shows and conferences buzzing like Wonder Woman body-slamming the Green Goblin

Emerging event destinations

emerging events destinations

Break out of your destination comfort zone and tap into the many benefits of organising events in some of the key emerging nations

Top business event destinations

People cycling in Amsterdam

Destinations are an important lure which can boost business events if delegates can experience more than a conference venue

How to use engagement data from events

Photo of an exhibition

Data is gold if you can get to its real value in the details gathered at events increasingly with the help of innovative technology

Brand ‘buy-in’ means bigger company profits

Professionals in the office

Engaging employees with brand identity will pay off in better products and services for customers, as well as improved staff morale, and show in the company’s bottom line