Interaction with transaction is the new way forward

Every day the cascade of data generated by transactions discloses consumer preferences, loyalty, value, sensitivities, lifestyles, life-stages and buying patterns, writes Sean Kelly

Up close and personal online

Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver

Moving new ways of marketing

Innovations in mobile technology are opening up new opportunities for retailers who are reaching shoppers through their smartphones, as Michael Dempsey reports

Playing tag can be a tricky game of click and mouse

When the route to completing an online sale is long and complex, it can be difficult to know what exactly clinched the deal, as Matthew Valentine discovers

Strategy within the law

Professor Richard Susskind predicted the transformation of legal services delivery. What advice does he have for law firms in terms of their strategy going forward?

Speaka da caffe?

The sheer breadth of variation in cups of coffee now available has brought with it a sometimes bewildering new lingo. Nicholas Barber asks whether it reflects customer choice, sales hype or a certain romance?

Just add water

Much denigrated by coffee buffs, instant is still the kind of coffee drunk by most people. But now the industry is taking steps to make a claim for quality too, as Josh Sims discovers

Taking it to the extreme

Alice Hart-Davis asks whether the latest extreme marketing methods being used to promote cosmetic procedures are trivialising our view of surgery?