A fleet of airline taxis, a bargain loyalty card which doubles as a make-up mirror and the first social credit card are just three examples of new ways of doing business, as Annich McIntosh discovers
A customer loyalty programme is a major boost if it works, but an expensive price-reduction exercise if it doesn’t, as Chris Jacobs discovers
What are loyalty programmes and how does a strategic approach to consumer-retention marketing work? Peter Wray has the answers
Every day the cascade of data generated by transactions discloses consumer preferences, loyalty, value, sensitivities, lifestyles, life-stages and buying patterns, writes Sean Kelly
Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver
Innovations in mobile technology are opening up new opportunities for retailers who are reaching shoppers through their smartphones, as Michael Dempsey reports
When the route to completing an online sale is long and complex, it can be difficult to know what exactly clinched the deal, as Matthew Valentine discovers
Professor Richard Susskind predicted the transformation of legal services delivery. What advice does he have for law firms in terms of their strategy going forward?