Every day the cascade of data generated by transactions discloses consumer preferences, loyalty, value, sensitivities, lifestyles, life-stages and buying patterns, writes Sean Kelly
Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver
Innovations in mobile technology are opening up new opportunities for retailers who are reaching shoppers through their smartphones, as Michael Dempsey reports
When the route to completing an online sale is long and complex, it can be difficult to know what exactly clinched the deal, as Matthew Valentine discovers
Professor Richard Susskind predicted the transformation of legal services delivery. What advice does he have for law firms in terms of their strategy going forward?
The sheer breadth of variation in cups of coffee now available has brought with it a sometimes bewildering new lingo. Nicholas Barber asks whether it reflects customer choice, sales hype or a certain romance?
Much denigrated by coffee buffs, instant is still the kind of coffee drunk by most people. But now the industry is taking steps to make a claim for quality too, as Josh Sims discovers
Alice Hart-Davis asks whether the latest extreme marketing methods being used to promote cosmetic procedures are trivialising our view of surgery?