Adding value to win loyalty

A fleet of airline taxis, a bargain loyalty card which doubles as a make-up mirror and the first social credit card are just three examples of new ways of doing business, as Annich McIntosh discovers

Counting cost of customer loyalty

A customer loyalty programme is a major boost if it works, but an expensive price-reduction exercise if it doesn’t, as Chris Jacobs discovers

Loyalty laid bare: the naked facts

What are loyalty programmes and how does a strategic approach to consumer-retention marketing work? Peter Wray has the answers

Interaction with transaction is the new way forward

Every day the cascade of data generated by transactions discloses consumer preferences, loyalty, value, sensitivities, lifestyles, life-stages and buying patterns, writes Sean Kelly

Up close and personal online

Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver

Moving new ways of marketing

Innovations in mobile technology are opening up new opportunities for retailers who are reaching shoppers through their smartphones, as Michael Dempsey reports

Playing tag can be a tricky game of click and mouse

When the route to completing an online sale is long and complex, it can be difficult to know what exactly clinched the deal, as Matthew Valentine discovers

Strategy within the law

Professor Richard Susskind predicted the transformation of legal services delivery. What advice does he have for law firms in terms of their strategy going forward?