Tag Archives: Marketing
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When poor marketing is holding you back
A great product means nothing if you’re not reaching the right people, but knowing where to start when marketing a small startup can be a daunting task
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Future HR leaders need to think like marketers
Having human resources embrace the methods of the marketing department can help attract top talent, improve retention and even grow the business
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Exploring the subconscious for deeper insights
Tools such as eye-tracking software and brain scans can help companies cut through the noise to delve into the subconscious mind of the consumer
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What is “design thinking” in sales?
Originally a way to brainstorm creative challenges, the philosophy of design thinking has a new home in sales departments
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Is marketing morphing into sales?
Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer’s journey as a sales enabler
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Why CMOs and CIOs must work together
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
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The rise of new consumer tribes
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer?
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What does the modern CMO look like?
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?