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Branding
Opinion
Boohoo’s rebrand to Debenhams: smart strategy or just a name change?
Opinion
WH Smith needs more than a new name to rekindle its high street success
Marketing
Lessons in branding: marketers can learn a lot from YouTube’s 20-year success story
Opinion
The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work
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Opinion
Crisis leadership can make your brand stronger – a valuable lesson for Mattel
