Branding

boohoo-rebrand

Opinion Boohoo’s rebrand to Debenhams: smart strategy or just a name change?

tgjones-whsmith-oped

Opinion WH Smith needs more than a new name to rekindle its high street success

evolution-of-youtube-opinion

Lessons in branding: marketers can learn a lot from YouTube’s 20-year success story

pretty-little-thing-rebrand

Opinion The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work

Latest articles

ikeas-popup-icon

Opinion Ikea’s new pop-up is a masterclass in celebrating a cultural icon

lidl-pub-loyalty

Opinion How Lidl is redefining loyalty, one pint at a time

jaguar-rebrand-oped

Opinion Why critics of Jaguar’s rebrand are missing the point

mattel-wicked-dolls-crisis

Opinion Crisis leadership can make your brand stronger – a valuable lesson for Mattel