Insight Economy

Data is a business's most valuable commodity. With the rise of social media and AI, companies are increasingly relying on these resources to gain a deeper insight into their own customers and markets. The Insight Economy special report, published in The Times features expert opinion on the evolution of data collection and what qualities are needed for better research methods. It covers how data analysis uses both data science and market research, whether social media generates useful data and how new data collection methods aim to delve into the subconscious mind of the consumer. Also featured is a infographic charting the value of social media data and how it is not always useful for businesses