Elodie Ferchaud has been with Boundless Life for little more than three months, but she has gained a wealth of fundraising experience in that time. When she joined the Montreal-based startup to become its most senior marketer, it had recently obtained £1.75m in seed funding. The company has since embarked on a series-A round.
Ferchaud is head of demand generation at the firm, which specialises in providing medium-term accommodation, co-working space and education services for digital nomads with children in tow. The Frenchwoman has worked in several countries herself, including Switzerland, Sweden and Japan during a nine-year stint with Procter & Gamble. Today she is based in the historic Portuguese town of Sintra, where Boundless Life is developing a community for travelling families.
“Marketing is a lot about defining what we’re selling and the customer requirements we’re answering, so careful attention has been paid to building our product and telling our story,” Ferchaud says. “There are many steps in a fundraising campaign that are close to what marketing does daily. In this case, it’s about helping the founders to determine who the right investors are – those that believe in our product and will help us on the way – as well as personalising our outreach and tracking those efforts.”