There are mixed sentiments among the UK's CEOs as growing positivity about the global economic outlook continues to be offset by concerns about the longevity of their companies' own business models.
A majority of UK CEOs (61%) expect the global economy to improve over the next 12 months – which is far greater than last years’ prediction (21%) and exceeds the global average of 38%, according to PwC’s latest Global CEO Survey.
However, there has been little change in optimism with regards to business leaders' own companies. A fifth (21%) of UK chief executives believe their business will not be economically viable in 10 years' time, unless changes are made. This represents a single percentage point on last years' figure.