Rising to the challenge of post-pandemic planning

Finance bosses are using a range of techniques as they plan for post-pandemic threats and opportunities

With coronavirus restrictions easing in some countries and tightening in others, chief financial officers (CFOs) face tough choices between shoring up finances, guarding against future shocks and investing for post-pandemic growth. But they are developing some highly flexible tools and approaches to help them balance these conflicting needs.

Corporate share prices have experienced heightened volatility for more than a year. Economic uncertainty continues and could easily surge as the bumpy ride out of the pandemic continues. 

Companies face different threats and opportunities. But those that have embraced digital transformation with careful, data-led planning and analysis have been agile enough to survive the past 12 months in good shape and have the best chance of grasping post-pandemic opportunities.