How small firms can beat the hackers

How firms can beat hackers

Small companies face the full range of cyber dangers, but they can defend themselves without breaking the bank or stifling innovation

Can ‘non-salespeople’ sell?

From fresh perspectives to a better understanding of customer needs, individuals from unconventional backgrounds could make a big impact on an organisation’s sales function, but not everyone agrees

Building a customer-obsessed culture

The scramble is now on to cater for the consumer's ever-changing demands. But an entire company culture obsessed with their customer has to start at the top

Four technologies to change events forever

The events industry keeps getting bigger, but is famously slow to evolve. However, forward-thinking planners are trying to shift the paradigm, with new technologies promising to disrupt the guest experience

Automation is not the future, human augmentation is

We’ve long heard that artificial intelligence will free up humans to carry out more interesting and valuable roles, but what exactly will these jobs look like, and what benefits will they bring?

Should trademarks be at the heart of your brand strategy?

As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy

How 3D printing is reshaping global production

As dark clouds gather over the global economy, manufacturers find themselves in the crosshairs

Mind the gap!

The divide between large companies and SMEs may widen as HMRC’s Making Tax Digital initiative comes into force, but what can be done to get tax right?