Democratisation of data is bringing analytics closer to decision-makers by empowering employees to upskill in data science
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
The idea that data holds the key to great value is widely accepted by businesses today, but the journey to achieving it requires careful steps that many aren’t yet prepared for
Trendy new technologies no doubt have the power to transform customer experience, but when done badly they can also isolate buyers who miss the human touch and may worry about the use of their data. How can brands create a successful CRM in the digital age?
With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation
Cryptocurrencies have been catapulted into public awareness, but the volatility and controversies surrounding them have created a distrust that must be overcome
Electrifying the UK’s transport network holds the key to major benefits, though significant investment in infrastructure is still needed at a time of national austerity
The rise in predictive analytics is revolutionising the insurance industry by enabling savvy insurers to predict risk