Empowering employees to think like data scientists

Democratisation of data is bringing analytics closer to decision-makers by empowering employees to upskill in data science

Why CMOs and CIOs must work together

As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success

Navigating the journey to data value

The idea that data holds the key to great value is widely accepted by businesses today, but the journey to achieving it requires careful steps that many aren’t yet prepared for

The human element of a successful CRM

Trendy new technologies no doubt have the power to transform customer experience, but when done badly they can also isolate buyers who miss the human touch and may worry about the use of their data. How can brands create a successful CRM in the digital age?

How data analytics could transform your business

With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation

Crypto trust is key for survival

Cryptocurrencies have been catapulted into public awareness, but the volatility and controversies surrounding them have created a distrust that must be overcome

Electric vehicles are the future - but is the UK ready?

Electrifying the UK’s transport network holds the key to major benefits, though significant investment in infrastructure is still needed at a time of national austerity

Predictive analytics power cyber-insurance industry

Timelapse city lights

The rise in predictive analytics is revolutionising the insurance industry by enabling savvy insurers to predict risk