Social Media

Do the advantages of social media outweigh the dangers? And how crucial is social media marketing for a business really? Find analysis and insights here.

Will the Online Safety Bill actually protect people from abuse?

Westminster intends to legislate to protect internet users from a range of harmful content. Is its online safety...

Social Media

How social media can help rare disease patients

Digital communities have become support networks for patients of rare diseases, as well as professionals. They boost access...

Healthcare
How to make social media part of your CX strategy

Social media is a core touchpoint for customers, but many companies aren’t taking advantage. How should that change? Whether...

Customer Experience
Trending: social media and your CX strategy

Social media is a core touchpoint for customers, but many companies aren’t taking advantage. How should that change? Whether...

Customer Experience

Proving the value of influencer marketing

As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...

B2C Marketing
What the rise of gaming means for brands

Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...

B2C Marketing
Why brands rely on influencer marketing

‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...

Business Strategy
Why the future of news is making IP headlines

News is now one of biggest global intellectual property (IP) battlegrounds in history, as media giants, social media...

Intellectual Property