Social Media

Do the advantages of social media outweigh the dangers? And how crucial is social media marketing for a business really? Find analysis and insights here.

Proving the value of influencer marketing

As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...

Social Media

What the rise of gaming means for brands

Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...

B2C Marketing
Why brands rely on influencer marketing

‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...

Business Strategy
Why the future of news is making IP headlines

News is now one of biggest global intellectual property (IP) battlegrounds in history, as media giants, social media...

Intellectual Property

How TikTok creators can stay on the right side of copyright law

The growth in TikTok’s audience has gone hand in hand with an increase in copyright strikes and takedown...

Intellectual Property
Legal Twitter is using social media to do good

With widespread confusion around lockdown rules, many people have turned to social media to get free and clear...

Digital
How (and why) to implement social commerce

Social media is no longer simply a place to escape, communicate or seek distraction, it’s now a major...

Customer Experience
10 ways entertainment capitalised on COVID

The entertainment industry was among those hit hardest by the coronavirus pandemic, but by transforming products and services,...

Business Strategy