There have been some big changes at Twitter since it was acquired by love-him-or-hate-him tech entrepreneur Elon Musk in 2022.
Most noticeably, there’s the name change, with the platform rebranded simply as ‘X’. And not all the changes have been universally popular. Handing accounts back to users who were previously banned has stoked controversy. Although precise figures have not been made public, it’s been reported that this has led to an exodus of users and advertisers from the platform.
One thing Musk has been open about is his ambition to transform Twitter (sorry, X) into a 'super app'.