B2C Marketing

Connecting with customers has never been harder, so great B2C marketing needs to be as creative as it is strategic. Get ahead with expert insights, here.

Want the secret to business growth? Ask consumers

With consumer data more accessible to them than ever before, brands are making valuable discoveries about the fast-changing...

Marketing

Measuring the business value of authenticity

Any brand that publicly supports a progressive cause had better be able to back up its words with...

B2C Marketing
Is the fashion industry suffering from influencer fatigue?

Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...

B2C Marketing
Tokyo drift: how brands are rethinking their Olympic sponsorships

Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...

B2C Marketing

What the big brands see in D2C

The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...

B2C Marketing
Shifting from tactics back to brand strategy

The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...

B2C Marketing
How Euro 2020 sponsors are preparing for kick-off

With the start of the Euros fast approaching, some of the key sponsors, including Coca-Cola, Volkswagen and TikTok,...

B2C Marketing
Does brand reputation really matter?

There’s an apparent discrepancy between consumers’ ethical purchasing intentions and their actual buying behaviour. Does being ‘good’ really...

B2C Marketing