B2C Marketing
Connecting with customers has never been harder, so great B2C marketing needs to be as creative as it is strategic. Get ahead with expert insights, here.
Is the fashion industry suffering from influencer fatigue?
Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...
-
Tokyo drift: how brands are rethinking their Olympic sponsorships
Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...
-
What the big brands see in D2C
The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...
-
Shifting from tactics back to brand strategy
The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...
-
How Euro 2020 sponsors are preparing for kick-off
With the start of the Euros fast approaching, some of the key sponsors, including Coca-Cola, Volkswagen and TikTok,...
-
Does brand reputation really matter?
There’s an apparent discrepancy between consumers’ ethical purchasing intentions and their actual buying behaviour. Does being ‘good’ really...
-
The Creativity Olympics
Using key insights from the LIONS ‘State of Creativity’ report, Raconteur and LIONS have collaborated to produce an...
-
How to navigate a cookie-less world
Digital marketing is facing upheaval as two of the biggest players in tech wield their power as regulators...
B2C Marketing Infographics
More B2C Marketing Articles
-
Generation game: how to sell to all ages
While consumers in different demographics have varying priorities when it comes to online shopping, they’re all losing tolerance...
-
How to avoid the PR mistakes of the European Super League
The short-lived European Super League provided a disasterclass in PR management, here’s how your company can avoid making...
-
Why publishers are shifting to first-party audience data
Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...
-
Digital advertising in a cookie-less world
With less than a year to go until the industry bids farewell to the third-party cookie internet and...