Five ways CMOs can do more with less

As the cost of doing business continues to rise and budgets dwindle, marketing leaders are frequently being asked to do more with less.

Less than a quarter of CMOs (24%) say they have sufficient budget to execute their 2024 strategy, according to Gartner's most recent CMO spend survey, while marketing budgets have declined 15% year on year. With less money available to spend, marketers must get creative and reimagine their campaigns for the second half of the year.

Here, five leaders give their advice for getting creative in straitened times and share their thoughts on how CMOs can set their departments up for success in the final months of 2024.