What trends are shaping the CMO role today? From embracing automation to cracking content, read everything the chief marketing officer needs to know here.

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  • Why CMOs and CIOs must work together

    As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success

  • What does the modern CMO look like?

    Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?