Last October, project management firm Basecamp lit a fire under public cloud.
In a blog post which was widely shared across the tech community, CTO David Heinemeier Hansson explained that the series B firm was turning its back on the cloud, thanks in part to a bill reaching $3.2m (£2.6m) a year.
“The savings promised in reduced complexity never materialised. So we’re making our plans to leave,” he said, adding that the cloud typically excelled for those with low-level or unpredictable traffic, but not for a medium-sized business with “stable growth”.