How FinOps helps cloud users beat sky-high costs

Businesses are rapidly increasing their investment in the cloud, so it’s vital they spend their money effectively. That’s where FinOps comes in
A woman presents to the company board about cloud costs

To stay competitive in a digital world, businesses invest huge sums in cloud services. How can they ensure they spend their money wisely? 

It’s a growing question for business leaders, for obvious reasons. According to market intelligence firm IDC, spending on public cloud services in Europe alone will hit $148bn (about £122bn) in 2023, reaching a staggering $258bn by 2026. As this spending rises, so do concerns over its effectiveness. 

To address such concerns, many business leaders are turning to FinOps. This management practice encourages collaboration between finance, technology and business operations to manage an organisation’s cloud-computing infrastructure and costs.