#Consumer behaviour
Can money buy happiness after all?
Behavioural economics can reveal useful insights into our motivations and feelings when parting with hard-earned money
Understanding the science of decision-making
Exploring why we behave the way we do can unlock key customer insights for brands and have a significant impact on the bottom line
Should investing be left to machines?
Understanding ingrained behavioural biases can help investors improve decision-making and identify irrationalities, but it is not an exact science
Taking the emotion out of trading
The emotional and mental state of those investing in financial markets can dictate their decision-making, but whose responsibility is it to ensure customers don’t get reckless?
The rise of new consumer tribes
When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer?
What happens when every brand has a purpose?
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
What B2B brands can learn from conscious consumerism
Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?
Making a social impact beyond the hype
Companies are often accused of greenwashing if their corporate social responsibility programmes fail to live up to the hype. To make a meaningful impact, they must measure what they’re doing and be transparent when things don’t go to plan