Taking the emotion out of trading

The emotional and mental state of those investing in financial markets can dictate their decision-making, but whose responsibility is it to ensure customers don’t get reckless?

The rise of new consumer tribes

When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer?

What happens when every brand has a purpose?

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

What B2B brands can learn from conscious consumerism

Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?

Making a social impact beyond the hype

Companies are often accused of greenwashing if their corporate social responsibility programmes fail to live up to the hype. To make a meaningful impact, they must measure what they’re doing and be transparent when things don’t go to plan

Why fashion has to embrace sustainability

When higher consumption equals bigger profits, the balance between sustainable practices and traditional business models is becoming increasingly difficult for brands

Understanding the psychology of abstract money

How will our relationships and attitudes to finance, wealth and value change as perceptions of money evolve in the decades to come?

Digital disruption: Media giants fight for content

David Haye boxing

Media and technology heavyweights are slugging it out in a fight for content which could see the biggest hitters win