#Consumer behaviour
Digital disruption: Media giants fight for content
Media and technology heavyweights are slugging it out in a fight for content which could see the biggest hitters win
The rise of the connected customer
In the ultra-connected world we live in, customer expectations are rising exponentially
The rise of the connected customer
In the ultra-connected world we live in, customer expectations are rising exponentially
Skincare is now a serious business
“Skintellectuals” have launched a counter-attack aimed at changing the beauty industry
Savvy consumers call out unethical beauty brands
Misleading claims and confusion have the potential to damage beauty brands that are not completely honest and transparent about their ethical credentials
The future of search is voice
Voice search allows businesses to communicate with customers on a deeper level than ever before, changing consumer behaviour and challenging marketers
Insurance companies competing on price and value
Insurance companies operating in an increasingly competitive market must innovate and be proactive to prosper
Supermarkets at war must reinvent or die
The big four UK supermarkets were caught off guard by an assault from German insurgents and now must fight to survive