For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”
Analysing the enormous volumes of data generated by social media networks can be a powerful tool, but it’s important to know the subtle distinctions in how consumers use each platform
Tools such as eye-tracking software and brain scans can help companies cut through the noise to delve into the subconscious mind of the consumer
Being able to learn from mistakes, adapt to changing conditions and show self-awareness are all common attributes of successful leaders at early-stage companies
Recognising when change is needed can be the difference between success and failure when it comes to small companies undergoing rapid growth and expansion
The impact of the integration of artificial intelligence on a company can be huge, but what happens when adoption is driven more by media and PR hype than actual business needs?
Prolonged uncertainty over Brexit has thrown UK businesses into turmoil over future corporate tax arrangements, notably VAT refunds from European Union trading partners
‘The UK is well placed to be among the first wave of countries to adopt and demonstrate the potential of 5G’